Do You Need a Script For That?

When we meet with a new client to discuss a project, it’s often asked, “Who writes the script?”. That’s a good question, but it’s putting the cart before the horse. Really, the question to ask is, is a script necessary?

At Good Fruit, we’re all about authenticity. Allowing real people to use their own words, to tell the story. We then remove the stumbles and long pauses during the editing phase, making the final story smooth and seamless. We’ve successfully produced thousands of videos this way over the past decade, all with different uses and goals. However, there are a handful of times that scripting is necessary.

1. How To videos. How To videos, like the ones we produce for Melling Engine Parts, require specific words and exact terms to be used, making a script important to make sure you get it right.

2. Animation videos. If a video is going to be animated like this one we did for CPAN, it will require voice over. I have yet to meet a voice over artists that does not require a script to read from. Looking for a good voice over artist? Looking for a voice over artist? We recommend using Speedy Spots.

3. TV Commercials. TV commercials like this one we did for MSU Libraries, have to be an exact length. A script is usually needed in order to make sure you stay within the allotted time.

There are a few other times when someone may decide to go with a script for all or some of a video, such as with a historical video. However, the three types above are the three types of videos that require scripting.

Other times, people feel more comfortable with a simple outline with a list of pre-chosen questions or topics for them to review and think about before the interview. That’s fine too.

Ultimately, it comes down to what your goals are and what you’re most comfortable with. If you have further questions, please don’t hesitate to give us a shout. Thanks!

I Have A Great Video. Now What? 5 Ways to Get the Most Out of Your Video.

video shoot

Video is an amazing tool that can do some incredible things for your organization and brand, but like any other tool, it needs to be utilized correctly to get you all those results you hear about. We’re here to help you identify the ways you can get the most out of your videos.

Upload it to Youtube, Vimeo or another video sharing site.

First thing is first. Utilizing a platform like Youtube or Vimeo will allow your video to automatically come up in web searches. Videos carry a lot of weight on the world wide web and so they carry the priority in searches. They also make it easy to share the video in e-mails or on webpages.

Helpful hint… Google (the #1 search engine) owns Youtube, so they prioritize that video content over others.

Send it in e-mails

Whether it’s a sales e-mail or a newsletter, including links to videos are shown to improve open and conversion rates.

Helpful hint… programs such as Constant Contact and Mail Chimp allow specific tools for embedding videos.

Embed it in your website

Make sure the video is embedded in the appropriate place on your website. I.e. if it’s about your organization in general, have it on the Home Page. If it’s about a certain program, house it on the page about that specific program.

Helpful hint…Have the video near the top of the page, so viewers can watch it first and, if they’re interested, go into more detail by reading the text underneath.

Share it on social media for free

Facebook, Twitter, Instagram and others allow you a free platform to share your video. The numbers will not be as large as those coming from television, but viewers watching a video online are much more targeted and are choosing to watch the video and those are the numbers you want! There are also paid options for all these platforms. Putting a little money behind the post can exponentially increase the targeted views as well.

Helpful hint… Upload your video straight to Facebook allows for a much more interactive experience, as your video will automatically start playing in the same window, rather than making the viewer click on a link first and be redirected to where the video is housed.

WRITER’S CHOICE: Play it before speaking or at an event

When speaking in front of a group, you only have a finite amount of time to share information about your organization, program, event, product. Using a video allows you to provide a 10,000 foot view of whatever you’ll be speaking on, quickly, making the most of your time. You are then left with the opportunity to answer questions and elaborate on details that are most interesting to your audience.

I hope you found this article helpful in getting the most out of your video. There are several other ways to effectively share your video and as technology grows, the opportunities will also grow. If you would like to learn more, we suggest these articles by HubSpot. If you would like assistance with sharing your video, we’d suggest reaching out to one of the following organizations we’ve worked with in the past…

Glow Social Media

Change Media Group

Inverve Marketing

Smith Advertising

Thanks!

So… How Much Will This Video Cost?

So… How Much Will This Video Cost?

Eight Variables That Will Effect the Cost of a Project and One That Shouldn’t

At Good Fruit Video, we’ve had the pleasure of working with hundreds of clients throughout the last decade. Clients that provide all sorts of different products and services to their customers, consumers, employees, stakeholders, donors, and volunteers. Every single client has their own goals for their video project, but one thing always stays the same… every client wants to know how much the video is going to cost.

In this blog, I will work to educate you on the variables that ultimately lead to the cost of your video project.

Variable 1: The Planning

Planning is extremely important for ending up with an excellent video. Answering the questions about the purpose, audience, message, timeline, and vehicle(s) for your video are paramount to the overall success of the project.

Once you answer those questions, you will need to identify how you want to project to be done. Will your production be:

  • Documentary style, utilizing interviews and complimentary video.
  • Direct address, scripted video.
  • Cinematic style, utilizing scripts, storyboards and potentially actors.
  • An animation, such as a whiteboard video.
  • A live, streaming video, such as Facebook live or webinar.

All five of these production types have benefits and negatives, depending on your goals for the project.

Variable 2: The Crew

The size and expertise of your crew will change the price quite a bit. A person or crew, fresh out of high school or college, are going to cost less than a professional crew with years or decades of experience producing videos for clients. Utilizing a member of your own team to shoot the video is another option, though unless that is their main role, it may hinder performance in their in their daily work.

Depending on the production type, the size can also vary. A documentary style production will normally have far less crew members, usually one to three, while a cinematic crew may have five, ten or more crew members on set.

Variable 3: The Equipment

Good lighting and quality sound are probably the two biggest factors behind a great video. Understanding the need for additional light and sound equipment, as well as stabilization and other gear, such as a slider, jib arm or even additional camera is extremely important to make a quality video.

Variable 4: The Travel

If a videographer or crew is traveling any amount of distance in order to capture video for your project, that will be included in your cost for the video. Travel rates vary, depending on the distance, crew size and time it will take the crew to get to the shoot and get back to the office. Shoots that take multiple days may also incur room and board charges.

Variable 5: The Shoot Time

Most production companies charge in half day and full day when it comes to shoots. A half day is usually up to four or five hours and a full day is up to eight or ten hours. However, there are teams that may charge in only full days or simply per hour. It really depends on the company and how they feel they can bring the best value to their client. Also, remember, a videographer or crew will need time to set up and tear down equipment, before, after and during a shoot. Plan accordingly.

Variable 6: Post-Production

Again, depending on the approach to a video, post-production can vary. If a video was shot in a documentary style, the story will have to be created from the interviews and other audio captured. From there, additional video (known as B-Roll) will be used to complement the narrative. A process like this can take anywhere from two to four hours per hour of video capture. With cinematic videos, putting the story together may take less time, as so much was put into scripting and controlling the production. However, after the story is put together, things such as color grading and sound sweetening are done to polish off the video and make it ready for viewer consumption.

Variable 7: Turnaround time

Do you need your finished video in a month, a week or a day? The turnaround time for the finished video will dictate the amount of concentrated effort needed by the production team to execute on your production and thus will affect the cost of the project. However, turnaround time is not only for finished projects. The amount of time given prior to scheduling, rescheduling and even canceling a video shoot can dramatically affect the workflow of a production team and can ultimately lead to additional costs.

Variable 8: Opportunity Cost

Is the shoot the one and only opportunity to get video of an event or interview with a certain person? If so, the cost of opportunity is great. NOTHING can be left to chance. EVERYTHING has to work right. The pressure is on and it’s going to cost you. But you’ll be happy when you have the video later on.

Conversely, when you book a videographer or crew, you are booking their most valuable commodity, their time. Until we are able to clone ourselves, there’s a huge value to that.

The Non-Variable:

There’s one thing that many people consider when thinking about the price of a video. Length. Call me crazy, but I don’t see this as a variable that should affect the overall budget. A video, with little video editing needed, may take little time to complete, whereas a 30-second spot, may take hours and days to get finalized. Ultimately, if the video does what it’s intended to do, length should not matter.

Instead of looking at the length or video as a value driver, consider these other things instead…

What’s the value of the goal you are trying to meet?

Will the video help you make money? How much?

Save money? How much?

Recruit? Who? What is that person(s) worth to your organization?

Train talent? On what? Will a video help you do this better?

How long will you use this video?

So how much does a video cost? Ultimately, it depends.