Video is an amazing tool that can do some incredible things for your organization and brand, but like any other tool, it needs to be utilized correctly to get you all those results you hear about. We’re here to help you identify the ways you can get the most out of your videos.
Upload it to Youtube, Vimeo or another video sharing site.
First thing is first. Utilizing a platform like Youtube or Vimeo will allow your video to automatically come up in web searches. Videos carry a lot of weight on the world wide web and so they carry the priority in searches. They also make it easy to share the video in e-mails or on webpages.
Helpful hint… Google (the #1 search engine) owns Youtube, so they prioritize that video content over others.
Send it in e-mails
Whether it’s a sales e-mail or a newsletter, including links to videos are shown to improve open and conversion rates.
Helpful hint… programs such as Constant Contact and Mail Chimp allow specific tools for embedding videos.
Embed it in your website
Make sure the video is embedded in the appropriate place on your website. I.e. if it’s about your organization in general, have it on the Home Page. If it’s about a certain program, house it on the page about that specific program.
Helpful hint…Have the video near the top of the page, so viewers can watch it first and, if they’re interested, go into more detail by reading the text underneath.
Share it on social media for free
Facebook, Twitter, Instagram and others allow you a free platform to share your video. The numbers will not be as large as those coming from television, but viewers watching a video online are much more targeted and are choosing to watch the video and those are the numbers you want! There are also paid options for all these platforms. Putting a little money behind the post can exponentially increase the targeted views as well.
Helpful hint… Upload your video straight to Facebook allows for a much more interactive experience, as your video will automatically start playing in the same window, rather than making the viewer click on a link first and be redirected to where the video is housed.
WRITER’S CHOICE: Play it before speaking or at an event
When speaking in front of a group, you only have a finite amount of time to share information about your organization, program, event, product. Using a video allows you to provide a 10,000 foot view of whatever you’ll be speaking on, quickly, making the most of your time. You are then left with the opportunity to answer questions and elaborate on details that are most interesting to your audience.
I hope you found this article helpful in getting the most out of your video. There are several other ways to effectively share your video and as technology grows, the opportunities will also grow. If you would like to learn more, we suggest these articles by HubSpot. If you would like assistance with sharing your video, we’d suggest reaching out to one of the following organizations we’ve worked with in the past…