How it Works—Videos Made Easy

Relax, we’ll take care of the details.

Just let the magic happen

We often work with CEOs, Marketing Directors, and other executives who become overly concerned with what they are going to say, where it’s going to be recorded, and feel they need to drive the process or have a vision for their video. Relax—we’ll take care of all the details.

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In fact, our process is so simple and refined that 99% of our videos are not scripted. We rarely use teleprompters or spend an exhaustive amount of time crafting a message before the shoot (but we can if you want to :)).

We will collaborate with you to outline your goals for the video and come up with a series of questions and talking points. Our team will then record a comfortable conversation and turn it into a marketing masterpiece.

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Video Made Easy

Customer Journey

Free 60-minute Assessment

  • History, Team, 3 Uniques
  • Understand Need
  • What we do / don’t do
  • Our Process
  • Next Steps


  • Book Shoots
  • Scout Locations
  • Collect Video Assets
  • Gather Brand Assets


  • Organize + Edit
  • Create + Deliver First Draft


  • Verify Messaging
  • Refine Audio + Video
  • Identify + Fill Content Gaps
  • Complete Quality Review


A Video You

Video Styles

Good Fruit Video Examples

We’ve shot thousands of hours of video and created hundreds of videos over the years. Check out our examples page to take a closer look at our work.


Reach For Your Goals Today

If you think video might be right for your business, let’s schedule a free 60-minute consultation to discuss if we are a fit and how we could help you reach your goals.