Welcome to Good Fruit Video, where we’ve had the honor of collaborating with countless clients over the past decade and a half! From products to services, we’ve worked with all sorts of fantastic folks, like you! One question we get asked time and again is, “How much will my video cost?” Fear not, my friend, as we’re here to shed some light on the variables that determine the price of your video project. Let’s dive in and demystify the magic of video production costs.
Variable 1: The Planning
Planning is the secret sauce for an outstanding video. Answering key questions about your purpose, target audience, message, timeline, and delivery will set the stage for success. Then choose a style, from documentary to scripted (or a mixture of both), each approach has its pros and cons, depending on your project’s goals.
Variable 2: The Crew
The size and expertise of your crew can impact the price tag. Seasoned pros bring a different punch than raw talent, and both have their place! You can also consider tapping a member of your team, but remember, it might stretch their daily tasks. Choose your crew wisely and let them shine on set!
Variable 3: The Equipment
Lighting and sound are the dynamic duo of awesome videos! Understanding the need for extra equipment, like stabilization tools, will ensure your video’s quality shines brightly. Set the stage for success with top-notch gear. But a friendly reminder… high-quality equipment isn’t as important as a talented person or crew behind the camera!
Variable 4: The Travel
Lights, camera, action, but not before we get there! If your video person or crew hits the road to capture footage, expect travel costs. Distance, crew size, and time on the road (or in the sky) will need to factor into your video budget. Multi-day shoots may also involve room and board charges. So, get ready if travel is involved.
Variable 5: The Shoot Time
Depending on the company, you might be charged per hour, half-day, or full-day. Plus, remember, setup and teardown take time too, so plan accordingly and make every minute count!
Variable 6: Post-Production
The magic doesn’t stop once the cameras do their dance. Post-production is where the story comes together. From creating narratives to adding captivating visuals, the editing process is a work of art! Color grading and sound tweaks add the finishing touches for video perfection!
Variable 7: Turnaround Time
Speedy delivery or relaxed timeline? Your desired turnaround time impacts the level of hustle required by the team, which will influence the cost. Don’t rush the masterpiece unless it’s needed!
Variable 8: Opportunity Cost
Some shoots are once-in-a-lifetime opportunities! When time is of the essence, the stakes are high, and you’ll spare no effort to make it a blockbuster! Booking a videographer’s time is invaluable, as cloning tech is still in the works!
And the Non-Variable?
Video length doesn’t (or shouldn’t) hold too much power of price persuasion! A short video might require extensive work through the whole process, while a longer piece could be basic and simple. What matters is the video’s impact on your goals!
So, what’s the cost of a video? It’s not a one-size-fits-all answer! It depends on the magic mix of variables tailored to your unique project. But hey, remember, what truly matters is the value your video brings to you!
Got more questions? Reach out anytime! We’re here to help you make your video dreams come true! Thanks for joining us on this video voyage!
