When we meet with a new client to discuss a project, it’s often asked, “Who writes the script?”. That’s a good question, but it’s putting the cart before the horse. Really, the question to ask is, is a script necessary?

At Good Fruit, we’re all about authenticity. Allowing real people to use their own words, to tell the story. We then remove the stumbles and long pauses during the editing phase, making the final story smooth and seamless. We’ve successfully produced thousands of videos this way over the past decade, all with different uses and goals. However, there are a handful of times that scripting is necessary.

1. How To videos. How To videos, like the ones we produce for Melling Engine Parts, require specific words and exact terms to be used, making a script important to make sure you get it right.

2. Animation videos. If a video is going to be animated like this one we did for CPAN, it will require voice over. I have yet to meet a voice over artists that does not require a script to read from. Looking for a good voice over artist? Looking for a voice over artist? We recommend using Speedy Spots.

3. TV Commercials. TV commercials like this one we did for MSU Libraries, have to be an exact length. A script is usually needed in order to make sure you stay within the allotted time.

There are a few other times when someone may decide to go with a script for all or some of a video, such as with a historical video. However, the three types above are the three types of videos that require scripting.

Other times, people feel more comfortable with a simple outline with a list of pre-chosen questions or topics for them to review and think about before the interview. That’s fine too.

Ultimately, it comes down to what your goals are and what you’re most comfortable with. If you have further questions, please don’t hesitate to give us a shout. Thanks!