As the demand for video content continues to soar, organizations are faced with the critical decision of how to produce high-quality videos that engage their audiences effectively. Two primary options come to mind: working with an external video team or having an in-house video person. Each approach has its advantages and considerations, and in this blog, we’ll explore the pros and cons of both to help you make the right choice for your organization.
Outsourcing Video Production
1. Professional Expertise
One of the primary benefits of outsourcing video production is access to a team of skilled professionals. These experts come with extensive experience, technical knowledge, and creativity, which translates into polished and visually stunning videos.
While it may seem counterintuitive, outsourcing can often be a cost-effective solution. Hiring a full-time in-house video person involves additional expenses such as salary, benefits, and equipment, whereas outsourcing allows you to pay for video services as needed.
3. Scalability and Flexibility
External video teams offer scalability and flexibility, which is crucial for organizations with varying video production needs. They can handle projects of all sizes, from short social media clips to large-scale corporate videos, adapting to your requirements seamlessly.
4. Fresh Perspective
Working with an external video team brings an outsider’s perspective, allowing them to approach projects with a fresh and objective eye. This perspective can lead to innovative and creative ideas that might not have been explored otherwise.
Video production involves a significant time investment, from planning to shooting, editing, and finalizing the content. Outsourcing frees up your team’s time, allowing them to focus on their core responsibilities while leaving video production in capable hands.
In-House Video Production
1. On-Demand Control
Having an in-house video person means having someone dedicated to your organization’s video needs at all times. This on-demand availability can be invaluable for projects requiring immediate attention.
2. Better Understanding of Company Culture
An internal video person becomes immersed in your company’s culture and values, making it easier to translate these aspects into video content that resonates with your target audience.
3. Cost Predictability
While outsourcing may offer cost savings for some projects, having an in-house video person allows for cost predictability. With a fixed salary, you can plan and budget for video production expenses more accurately.
4. Faster Turnaround for Urgent Projects
For projects that require quick turnaround, an in-house video person can expedite the process since they are familiar with the company’s processes and needs.
5. Enhanced Collaboration
In-house video production allows for seamless collaboration between departments, resulting in a more cohesive and aligned approach to video content creation.
Ultimately, the decision to work with an outside video team or hire an in-house video person depends on your organization’s specific needs, budget, and long-term video production goals. Outsourcing offers access to professional expertise, cost-effectiveness, and scalability, while in-house production provides control, better understanding of company culture, and enhanced collaboration.
Some organizations may even opt for a hybrid approach, combining the advantages of both options to strike the perfect balance. In fact, many of our largest clients also have their own internal team as well!
Whichever path you choose, investing in high-quality video content is essential for engaging audiences, driving brand awareness, and achieving your marketing goals. So, assess your needs, consider your resources, and make the move that best aligns with your organization’s vision and objectives. Happy video production!