Award-Winning Video Production
We specialize in creating authentic, impactful videos for organizations throughout the state of Michigan and beyond.
We’re a diverse collaborative of experienced videographers, editors, designers, and media professionals. We combine our talents and work with all types of organizations to create unique and engaging video content.
Our Core Values
DO GOOD
- …for our people, for our clients, for our community.
- Bring your best; expect excellence.
- Delight the customer.
- Practice win-win partnerships.
- Help first.
BE FRUITFUL
- Make an impact.
- Be hungry for achievement and continuous improvement.
- Make progress & help move the needle
- Fuel growth for our clients, in ourselves as individuals, and for Good Fruit Video.
ACT WITH INTEGRITY
- Be professional & accountable.
- Always do the right thing.
- Follow through on promises.
- Be respectful, open and honest.
BE THE SOLUTION
- Anticipate and act.
- Stay curious, ask questions, seek clarity, and be prepared.
- Stay calm, yet assertive, and ready to find a new path when you think you’ve hit a dead end.
Our Leaders
Justin is the guy with a million crazy ideas and an indomitable spirit. His passion is solving problems, which he does daily through his work at Good Fruit and in the community via programs and events he has started, like the BOOM Awards and councils, such as the Small Business Association of Michigan’s Leadership Council and the Michigan Council for Rehabilitation Services.
He is also a retired Para-Athlete who holds several US Records and made Team USA at the 2023 Parapan American Games in Chile before retiring to focus fully on Good Fruit, his work in the disability community and his family.
Justin Caine
Visionary
Jennifer has spent the bulk of her career in advertising & marketing and possesses extensive strategic knowledge and experience that pairs well with her creative skills.
She joined Good Fruit in 2021 and transitioned to co-owner in 2024. Her dedication to ensuring Good Fruit’s videos meet and exceed client and partner expectations, coupled with her holistic view and strategic mindset helps us maximize the impact of the videos we create.