We’re Good Fruit Video
A Disability & Native American owned video production company that produces impactful videos for organizations throughout the state of Michigan and beyond.
Our Core Values
DO GOOD
…for our people, for our clients, for our communities
Bring your best; expect excellence. Delight the customer. Practice win-win partnerships. Help first.
BE FRUITFUL
…make and impact
Make and impact. Be hungry for achievement and continuous improvement. Make progress & help move the needle to fuel individual growth, our clients’ growth, and Good Fruit’s growth.
Act with Integrity
Be professional & accountable. Always do the right thing. Follow through on promises. Be respectful, open and honest.
Be The Solution
Anticipate and act. Stay curious, ask questions, seek clarity, and be prepared. Stay calm, yet assertive, and ready to find a new path when you think you’ve hit a dead end.
Our Leaders
Justin is the guy with a million crazy ideas and even a few good ones. His passion is solving problems and he does that daily through his work in Good Fruit, as well as his work in the community, from programs and events he’s started like the BOOM Awards, the Small Business Association of Michigan’s Leadership Council, as well as other public service throughout the community.
He is also a retired Para-Athlete, holding several US Records and making Team USA at the 2023 Parapan American Games in Chile before hanging it up to focus fully on Good Fruit, his work in the disability community and his family.
Justin Caine
Visionary
Jennifer is a marketing genius with a wealth of leadership knowledge. She joined Good Fruit in 2021 and transitioned to co-owner in 2024. Her dedication to ensuring Good Fruit’s videos meet and exceed client and partner expectations, coupled with her holistic view and strategic mindset helps us maximize the impact of the videos we create.