Congratulations! By now you should know all about the first 6 types of videos we suggest you have on your website. If you want a refresher…
1 – 3 are Product or Services videos, Cost videos and your Values and Uniques video
4 – 6 are Customer Journey videos, FAQ videos and Employee Bio videos
and now we’re down to 7 – 9. Drum roll, please!
7. Recruitment Videos
Finding good talent is tough. But even knowing that, you don’t want just anybody working in your company. You want to make sure they are the right fit for your organization, that they understand what you expect from them and what they can expect from you. Creating a video highlighting the position you’re hiring for, interviewing current employees, and showing what someone can expect from the position on a daily, weekly, monthly or yearly occurrence, will help you stand out from the competition and recruit ideal candidates.
OUR EXAMPLE
Our friends at CEI-CMHA have worked with us over the past few years to create recruitment videos for them. Check out this recruitment video about their Residential Technician position!
5. Training Videos
Once you hire someone, you need to train them up! Doing in-person training can be beneficial at certain times, but having a video archive of different tasks and duties that employees are expected to do will save time and money in the long run and it allows for employees to look back a get a refresher whenever needed.
OUR EXAMPLE
We love our relationship with EOS (the Entrepreneurial Operating System) and have had the opportunity to create many videos for them including training videos for their implementors. Take a look at some of the videos we’ve produced for them (the training videos are at the bottom of the page).
6. Landing Page Videos
People are very cautious about giving out their information, from concerns about identity theft, to just not wanting to get a whole lot of spam, they just don’t want to put their information out there. So taking the time to have a video that can be coupled with an information request can put people’s minds at ease.
So there you go. The final 3 types of videos you need on your website. If you have any questions or comments on how to execute any of these videos, feel free to reach out to us, or peruse Good U, as we may just have the answer right at your fingertips. For now, go forth, do good and be fruitful. We’ll talk to you soon.