Making the Right Move: Outsourcing vs. In-House Video Production for Your Organization

Are we a good fit for you?

As the demand for video content continues to soar, organizations are faced with the critical decision of how to produce high-quality videos that engage their audiences effectively. Two primary options come to mind: working with an external video team or having an in-house video person. Each approach has its advantages and considerations, and in this blog, we’ll explore the pros and cons of both to help you make the right choice for your organization.

Outsourcing Video Production

1. Professional Expertise

One of the primary benefits of outsourcing video production is access to a team of skilled professionals. These experts come with extensive experience, technical knowledge, and creativity, which translates into polished and visually stunning videos.

2. Cost-Effectiveness

While it may seem counterintuitive, outsourcing can often be a cost-effective solution. Hiring a full-time in-house video person involves additional expenses such as salary, benefits, and equipment, whereas outsourcing allows you to pay for video services as needed.

3. Scalability and Flexibility

External video teams offer scalability and flexibility, which is crucial for organizations with varying video production needs. They can handle projects of all sizes, from short social media clips to large-scale corporate videos, adapting to your requirements seamlessly.

4. Fresh Perspective

Working with an external video team brings an outsider’s perspective, allowing them to approach projects with a fresh and objective eye. This perspective can lead to innovative and creative ideas that might not have been explored otherwise.

5. Time-Saving

Video production involves a significant time investment, from planning to shooting, editing, and finalizing the content. Outsourcing frees up your team’s time, allowing them to focus on their core responsibilities while leaving video production in capable hands.

In-House Video Production

1. On-Demand Control

Having an in-house video person means having someone dedicated to your organization’s video needs at all times. This on-demand availability can be invaluable for projects requiring immediate attention.

2. Better Understanding of Company Culture

An internal video person becomes immersed in your company’s culture and values, making it easier to translate these aspects into video content that resonates with your target audience.

3. Cost Predictability

While outsourcing may offer cost savings for some projects, having an in-house video person allows for cost predictability. With a fixed salary, you can plan and budget for video production expenses more accurately.

4. Faster Turnaround for Urgent Projects

For projects that require quick turnaround, an in-house video person can expedite the process since they are familiar with the company’s processes and needs.

5. Enhanced Collaboration

In-house video production allows for seamless collaboration between departments, resulting in a more cohesive and aligned approach to video content creation.


Ultimately, the decision to work with an outside video team or hire an in-house video person depends on your organization’s specific needs, budget, and long-term video production goals. Outsourcing offers access to professional expertise, cost-effectiveness, and scalability, while in-house production provides control, better understanding of company culture, and enhanced collaboration.

Some organizations may even opt for a hybrid approach, combining the advantages of both options to strike the perfect balance. In fact, many of our largest clients also have their own internal team as well!

Whichever path you choose, investing in high-quality video content is essential for engaging audiences, driving brand awareness, and achieving your marketing goals. So, assess your needs, consider your resources, and make the move that best aligns with your organization’s vision and objectives. Happy video production!

Understanding the Full Video Production Spectrum

Video Spectrum
Video is an invaluable tool to utilize throughout your organization and website. As much as we’d love to be the ones hitting record for every video you need, that doesn’t make sense from a time or cost standpoint. So, we’re here to help.
In this blog, we identify the 6 tiers of the video production spectrum, and when you can utilize each for your organization to get the most bang for your buck!
*Note* This blog does not speak to the video quality spectrum of live video as it is its own beast. If you want to know more about that, give us a shout.

Starting at the Low End… DIY Videos

DIY (Do It Yourself) videos have an important role to play, even with professional companies. Videos like these can supplement blog posts, reassure website visitors it’s safe for them to give you their information, or even to simply entertain. Let’s discuss the 2 tiers of DIY videos.

Tier 1 – The Quick and Dirty DIY

When It Makes Sense

When your main goal is to relay a basic message and entertain your audience, this is a way you can go. Usually, these videos are shared through a social media platform or in emails, but there are times that a DIY could find itself on a website. There is little, if any, planning involved, the message is unscripted and there’s not much concern for picture composition or audio quality.

Production Quality?

Very low. A video like this may be shot handheld on your phone or recorded on a platform like ZOOM. There’s usually not much editing involved and rarely do the videos include much if any, b-roll, text, graphics, or music.

How Much Will It Cost?

These videos can be shot with the phone you already have or recorded from your computer and don’t require any additional tools. Most videos produced in this way usually require little, if any basic editing on the backend as well. Therefore, the only cost for these videos is your time.

An example:

The social media platform Tik Tok is full of great examples of quick and dirty DIY videos (though it allows you to easily add music and text). Many businesses have embraced their “content over quality” platform with great results.

Tier 2 – Prosumer DIY

When It Makes Sense

When you want to share a quick message or helpful hint that is related to your business, product, or service to your audience, this can be a great way to go. This tier also makes sense for creating internal videos, such as training videos. Videos in this tier have a script or at least an outline so the speaker stays on point with the message.

Production Quality?

Low. Videos like these can still be shot on your phone or recorded off a laptop, but there’s some thought put into the location of your video, lighting, sound, picture composition, and stabilization. These videos usually are lightly edited and include some professional aspects, such as text, graphics, and/or even music.

How Much Will It Cost?

These videos can cost you a little more than time. However, it may be worth investing in some basic tools to make your shots or sound better. If you don’t know how to edit a video, it’d be worth it to hire someone for that.

An example:

We work with our good friends, Bob Fish (co-CEO of BIGGBY Coffee) and his wife, Michelle on doing the editing for the videos they shoot on their phone for their blog, One BIGG Island in Space. Below is one of the videos we helped them produce.

Interested in learning more? Click here for our FREE video tutorial on how you can shoot decent videos on your phone or laptop. We can help with the editing to snap up the finished product.

The Next Two Tiers…

These second two tiers are the journalism production tiers. Journalism Productions are where a majority of professional videos fall because the quality is high enough while still being quite affordable. Journalistic videos can also be particularly appealing to an audience due to their unscripted feel and authentic presentation.

Tier 3 – Earned Journalism

When It Makes Sense

This is a bit of an x-factor. Earned journalism aka news journalism, is a possibility whenever your organization is doing something that is deemed newsworthy to the masses. If you have an event or cause that you feel is a great opportunity for News Journalism, make sure to let your local news stations know with plenty of lead time.

Production Quality?

Decent. News journalists are professionals with training and quality equipment. Ultimately, though, news stations must produce several newscasts throughout a day, so they don’t have much time to put the story together and it may be missing the depth or aspects that you’d like.

How Much Will It Cost?

It can really vary when it comes to getting the news to produce a piece on you. Usually, it doesn’t have any direct costs, but rather a combination of time and the costs for putting on a quality event or cause that intrigues the community and attracts the news.

Tier 4 – Hired Journalism

When It Makes Sense

There are a lot of things that happen that are a big deal to you and your specific audience, but it may not check the boxes for the mainstream media. Other times, even if it makes the news, you may want a more robust, well-rounded, story to share. That’s when hiring a professional video production team to tell your story makes sense.

Production Quality?

Good. Usually, there’s not a script, and the story is put together with first-person interviews. There are a minimal crew and minimal equipment during these productions. Many times the final video is accompanied by music, graphics, pictures, and text.

How Much Will It Cost?

A production like this is likely going to cost at least $2,000 and can be much more depending on the time needed and complexity of the production.

An example:

One of our values at Good Fruit is to help first and be a positive force for good in our community. In that spirit, we volunteer our services once a quarter to tell the story of an organization within our community. This is one such story.

Want more examples? Check out our Solutions Menu to understand what’s possible at what price point!

Tier 5 – Cinematic

When It Makes Sense

When you want a piece that’s more polished than a professional Journalism piece but doesn’t need to go full Hollywood, this is the right fit. Your video likely doesn’t utilize hired actors, a makeup artist, or music written for the piece, but there’s still a lot of thought and energy into creating a quality, polished piece.

Production Quality?

Great. There is more thought put behind the shot selection, likely more equipment, and a larger (but not massive) crew involved to make sure everything runs smoothly and the video is high quality. The final product will include the same elements as a Professional Journalism piece, but may also include some (or all) animation, and advanced picture and sound enhancements.

How Much Will It Cost?

A production like this can vary greatly depending on the overall scope, but you should expect to spend a minimum of $5,000 and the zeroes can tack on quickly depending on the scope.

An example:

We love working with our friends at SISU Mouthguards. Recently, we produced this commercial for them. Check it out!

Tier 6 – Hollywood

When It Makes Sense

When you need and want to wow your audience, this is the way to go. It’s likely that there is a script, a big crew, lots of equipment, actors, and logistics involved.

Production Quality?

Superior. There is a lot of planning behind every shot and every word in the video. All aspects of the video are controlled. The crew is large and the equipment is top-notch. The final video will be meticulously put together for a superior look and feel. The sound will be top-notch and it may include high-end graphics and animation.

How Much Will It Cost?

If you want a cinematic production, pull out the pocketbook. It is possible to get some things done for as little as $25,000, but depending on your end goal, you can add zeros to that price tag quickly.

So there you have it; a quick tour through the spectrum of video production. Every tier has its own time and place when they are the best choice for relaying information to your audience. If you utilize the proper videos at the proper places and times, the value will be immense. If you have further questions, please feel free to give us a shout! Thanks.

Reformatting and Reposting Your Videos on Social Media

Congratulations on having a video you love! The next step is placing that video all over the World Wide Web so that anyone interested in the subject of your video can find it, view it and take action. Different social media platforms are best for targeting different demographics. Understand which platforms are best for your goals.

In this blog, we’ll breakdown the best ways to reformat and post your videos on some popular social media platforms: Facebook, Instagram, LinkedIn, Tik Tok, and Twitter! Two quick notes…

  1. Videos posted to social media should include subtitles or closed captioning, as many viewers will be perusing social media sites on their phones with their sound off. Learn more about video accessibility here.
  2. This blog is about directly uploading your videos to these platforms, not simply pasting a Youtube or Vimeo link. While posting a link is convenient, it doesn’t perform as well as directly uploading your video onto the social media platform.


Despite having to continuously compete with a growing list of competitors and an aging audience, Facebook is still the king in the world of social media and is the #1 platform for adults. In fact…

  • 86% of the world’s 18-29-year-olds use Facebook
  • 77% of the world’s 30-49-year-olds use Facebook
  • About half, 51%, of people ages 50-65 use Facebook
  • And just over 1/3, 34%, of folks 65+ use Facebook

More women use Facebook than men, splitting its viewership 54% to 46% respectively. A staggering 96% of users of Facebook utilize their mobile phones when perusing it.

The technical stuff
  • The optimal size for a video on Facebook is at least 1280 pixels for the larger side (i.e. 1280 x 720 for landscape or 720 x 1280 for a portrait view).
  • Facebook accepts nearly all kinds of video and audio formats.
  • Videos on Facebook can be up to 240 minutes (2 hours) long! Unless you’re uploading a feature film, we wouldn’t recommend that. For the best organic performance, videos on Facebook should be at least 3 minutes in length.


Instagram, the Facebook-owned photo and video sharing app, continues to grow its users, with 1 billion people using Instagram every month. Instagram, however, hardly garners any attention from senior citizens, only being utilized by 8% of the population over 65. It’s almost split evenly down the middle between female users, 51% and male users, 49% and is more actively perused by folks than Facebook is, averaging 53 minutes per day to Facebook’s 35 minutes.

The technical stuff
  • Optimal sizes for Instagram videos are 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions). When uploading a larger video, it will automatically crop it and cut off some of the video to do so. If you don’t want that to happen, click the circle with two triangles in the lower left-hand corner to “letterbox” your video, so the whole thing (or more of it) fits.
  • Instagram recommends using MP4 or MOV format.
  • Videos on Instagram are preferably 60 seconds or less. However, you can upload a longer video via IGTV. Viewers will be able to watch the first minute of your video and then select IGTV to watch the rest.


This professional networking site is the top social media platform for B2B social media marketing. Its demographics skew slightly older, with 30-49 year-olds making up the largest group of its users. Unlike many of the other social media platforms, there are more male users, 57% than female 43% on LinkedIn.

The technical stuff
  • The minimum size for a video on LinkedIn is 256 x 144 and the maximum is 4096 x 2304 pixels.
  • Most file formats for video and audio are accepted for uploading to LinkedIn.
  • Videos on LinkedIn can be a maximum of 10 minutes in length.


Though it has 1/3 of the users of Instagram, Twitter can still be a very powerful tool to provide bite-sized information. Twitter makes it possible for users to reach practically any person or business simply by tagging them in a Tweet, which is where its value lies.

The technical stuff
  • The maximum size of a video on Twitter can be 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait) depending on your video composition.
  • Your movie file must be an MP4 or MOV file to upload to Twitter.
  • Videos on Twitter can be a maximum of 140 seconds (2:20) and a minimum of 0.5 seconds (if you want to annoy viewers).

Tik Tok

Tik Tok is the new kid on the block and is growing in popularity quickly! This isn’t your parent’s social media, with a majority of users under 30. Unlike other social media, where video is a supplemental tool, on Tik Tok video is the primary vehicle for all messages. Some brands have jumped on board and are seeing the benefits of utilizing this platform.

  • Videos in Tik Tok are all in portrait landscape (1080 x 1920 or 720 x 1280).
  • Tik Tok prefers MOV and MP4 files but can also support AVI and GIFs.
  • Videos on TikTok perform best between 9 and 15 seconds in length, but you can string together several videos to make a clip up to 60 seconds in length if you’d like.

Phew! There you have it. A quick trip through the most utilized social media platforms for video. We hope this information has helped you better understand where and how to post your videos to reach your target audience. If you have further questions or would like assistance with executing and managing these posts, give us a shout! Thanks.

Equipment Recommendations for DIY Video Productions

Here at Good Fruit Video, we believe videos need to be a consistent tool utilized throughout your organization. We also understand that not every single video may need our professional touch every step of the way. Sometimes it makes more sense to record a video on your phone or laptop than hire a pro. That’s totally fine by us!

But, if you are going to capture video and audio for your professional organization, it makes sense to invest a little bit of money to up your production quality.

In this blog, we walk you through a few tools you can acquire to make your DIY productions more pleasant to your viewer’s eyes and ears.


Upping Your Sound Game

Recording audio straight to your smartphone, tablet, or laptop is possible, but the further your subject is from the device, the more spacey and weak the audio becomes. Investing in a lavalier or shotgun microphone will allow you to have crystal clear sound, even if your subject is further away the camera. Room noise is another important consideration. HVAC units and other noisemakers could compete with your audio, if you’re inside, while traffic and wind can mess with your sound when you are outside. We recommend the Rode Microphones Wireless GO Compact Microphone System, W/Rode Pro Lavalier Mic, or the IK Multimedia iRig Mic Video Bundle for better audio.

Turn Up Your Light Game

A poorly lit video with good audio is a podcast. Podcasts are fine, but if your goal is to make a video, you need good lighting. You can make proper use of available light, but it may mean you have to move around to get the right light, and if you’re outside or by a window, the light can change on you without warning. For better control, we suggest investing in a good light for your productions. We recommend the Lumecube Panel GO for better lighting.

Shot Stabilization

You don’t want your viewers to get motion sickness from a shaky, handheld shot. Unless you are naturally super steady with your movements, we suggest adding an ergonomic tool to help you create a more controlled image. Our recommendation is the Beastgrip Pro Smartphone Lens Adapter and Camera Rig System. You can hold onto it for steadier shots with movement or use it with a tripod for stationary shots.

There you have it! Our three recommendations to up your DIY video productions. Sure, you can create videos without these, but the value these tools will bring to your videos will be more than their cost.

We hope you found this blog informative and helpful. If you have more questions, feel free to give us a shout. Thanks!

What Role Should COVID-19 Have in Your Video?

If you haven’t noticed, we are in some pretty unprecedented times right now. COVID-19 has rocked our world and changed nearly every aspect of our lives. At least temporarily.

It’s been interesting to see how different organizations have reacted to the pandemic within their videos. Some choose to face the current situation face on and feature the pandemic and current safety measures (distancing, masks, etc.). Others choose to produce videos that resemble life before (and hopefully after) our current situation.

Before we go any further, it’s important to note that we are taking precautions to make everyone safe. We welcome you to check out our safety procedures in accordance with the state’s reopening plans.

Now, back to the blog. With the current state of affairs, how should your organization represent its videos in the coming months? Here are two questions you should ask yourself before hitting the record and our suggestion…

1. What Do You Do?

For any organization that has a lot of human to human interaction, showcasing their staff taking safety measures is a good option. If your organization is more about providing products, then it’s less important to have those safety measures front and center.

2. What is the Life Expectancy of Your Video?

How long are you expecting to use your video? If the answer is a year or less, COVID-19 will very likely still be around, so having people wearing masks, standing six feet apart, and washing their hands is not be a bad idea. If you are looking to produce a video that has an expected shelf life of 3 or more years, then featuring these precautions may not be as important.

Our Recommendation

Ultimately it will come down to you and your organization’s preference. Consider your audience. Will they appreciate you showing your team operating with all current safety measures or do you think they’d prefer to watch a video that didn’t remind them that we’re currently living in a pandemic?

There is no right or wrong answer. Our suggestion is to cover your bases. If your video is produced in a documentary style, with interviews from people, or even a scripted, direct address, the person doing the talking will not be expected to wear a mask while they’re speaking. However, when capturing the supplementary and complementary video, known as b-roll, it’d be easy enough to capture each shot or scene with both people wearing masks and not wearing masks. If you choose not to have people wearing masks or taking specific safety measures during your video, a text disclaimer that when the video was shot, all individuals took proper safety precautions can be added to the video as well and can easily removed in the future.

We hope this article was helpful for you as you continue to create great, safe, and thoughtful video content during this unique moment in time! Stay safe. Do Good and Be Fruitful! If you have any more questions or comments, feel free to let us know. Thanks!


If you would still like to produce videos for your organization, but don’t want to bring in an outside person or company to do so, we have you covered as well. Our own, Kraig Westfall, produced a video on how you can shoot a good video on your phone or laptop.

The Two Most Important Things to Look For When Selecting a Video Production Team

If you asked a million people what they want from a video production company, many of them would come up with a consensus that they want them to produce consistent, quality video on time and on budget.

Here’s the thing… any professional video production company should be able to check those four boxes. Yet, at the end of the day, you still prefer to work with some of the companies over others. Why is that? It’s because budget, quality, and speed are only 60% of the equation. In this blog, we will share the two things most important things to look for from a video production company.

1. Their Core Focus & Values

Successful businesses always have a core focus and values from which they’ve built and run their business. Sometimes businesses go one step further and have a promise to go along with it. Promise or not, working with an organization whose focus resonates with your desired outcome and whose values mesh with your own, is key. It will, not only make for a better experience for the project but likely develop a long-term relationship.

Oh, and if you’re wondering, our core focus, values and promise are…

Our Core Focus is to… 

Make Video Easy

Our Values are…

Keep It Real – Be honest at all times

It’s All Good – Stay calm and focus on options

Move the Needle – Make progress and have an impact

Do Good Be Fruitful – Always do the right thing

Stay Curious – Continue learning

Our Promise is to…

Deliver a Video You LOVE

Our goal is that everything we do as a company reflects our Values and that we execute on our Core Focus and deliver on our Promise every time we produce a video for anyone.

Organizations with many different values than ours should likely not work with us and vice versa. It’s just not a good fit.

2. Their Production Style

Do you want to be more hands-on or do you prefer taking a hands-off approach with your production?

Do you already have an idea of what you want or do you need their team to do the creative lifting for you? 

Finding a video team whose production style jives with your desired approach is extremely important to have the best experience and outcome.

For instance, at Good Fruit, we’re not experts in creating concepts, making storyboards, and or writing scripts in-house. What we are experts at is executing on the vision that our client brings to us. Our best work happens when we are given a crystal clear vision from the client and then they step back and trust us to deliver a video they love. So, we’re not a good fit for organizations who want to be more hands-on and are expecting their video production team to provide creative vision from scratch.

Ultimately, getting a video produced should be a fun experience for you and your company. Not only should you get a piece at the end that reflects your business wonderfully, and does what you need it to do, but you should be satisfied with the entire process. Selecting a video team with the right core focus, values and style will allow you to collaborate at the level you’re comfortable with, will ultimately get you a video you love!

Good luck and have a fruitful production! If you need anything else, feel free to give us a shout. Thanks.

Do You Need a Script For That?

When we meet with a new client to discuss a project, it’s often asked, “Who writes the script?”. That’s a good question, but it’s putting the cart before the horse. Really, the question to ask is, is a script necessary?

At Good Fruit, we’re all about authenticity. Allowing real people to use their own words, to tell the story. We then remove the stumbles and long pauses during the editing phase, making the final story smooth and seamless. We’ve successfully produced thousands of videos this way over the past decade, all with different uses and goals. However, there are a handful of times that scripting is necessary.

1. How-To videos

How-To videos, like the ones we produce for Melling Engine Parts, require specific words and exact terms to be used, making a script important to make sure you get it right.

2. Animation videos

If a video is going to be animated like the one we did for CPAN, it will require a voice-over. I have yet to meet a voice-over artist that does not require a script to read from. Looking for a good voice over artist? Looking for a voice over artist? We recommend using Speedy Spots.

3. TV Commercials

TV commercials like this one we did for MSU Libraries, have to be an exact length. A script is usually needed in order to make sure you stay within the allotted time.

There are a few other times when someone may decide to go with a script for all or some of a video, such as with a historical video. However, the three types above are the three types of videos that require scripting.

Other times, people feel more comfortable with a simple outline with a list of pre-chosen questions or topics for them to review and think about before the interview. That’s fine too.

Ultimately, it comes down to what your goals are and what you’re most comfortable with. If you have further questions, please don’t hesitate to give us a shout. Thanks!

Are Your Videos Fully Inclusive?

Picture of the Good Fruit Video's vehicles

There’s a big difference between having a video and having a video that’s fully inclusive. In the United States, 3% of all citizens are legally blind and 4% of citizens are deaf or hard of hearing. Beyond that, though there is no concrete number, it’s estimated that a minimum of 5% of US citizens cannot read due to dyslexia or a learning disability. If your video is not fully inclusive, you could be missing out on reaching 12% of your potential customers, clients, supporters, volunteers, champions, and fans. So, what are three questions you should ask yourself before making your next video?

1. If Someone Can’t See My Video, Do They Know What’s Happening?

A trend in instructional videos today is well-shot videos with only a music bed and text to supplement the video. However, if a person cannot see it, will the video be useful to them? Consider providing some sort of audio description in your video. There’s a spectrum when it comes to audio description. Most people can get the gist of the video with simply the spoken word from interviewees or a narrator speaking. However, sometimes it may be important to describe everything happening in the video in detail for someone to really understand what’s going on (especially for those trendy instructional videos). If you think it takes away from the overall artistic vibe of the piece, consider creating a second, accessible version.

2. If Someone Can’t Hear My Video, Do They Still Understand the Content?

Adding captions to videos should be something always on your radar. Depending on where you host your video, it can be pretty easy to do as well. For instance, Youtube or Facebook will auto-generate captions for you. However, always review the captions for accuracy before publishing. On occasion, auto-generated captioning can even include offensive words. Also, if you are going to present the video to a group outside of the world wide web, make sure that the video is subtitled or has the captioning burned into it, so anyone that needs it can read the spoken words of your video.

3. If Someone Can’t Read the Text on My Video, Are They Missing the Point?

Text in a video can really help drive certain points home. It can also be helpful overall for viewers to really absorb the content. However, if there are certain things that are simply written and not spoken, those with vision loss and those with cognitive or learning disabilities may not pick up on the information you are relaying. Consider adding a detailed description and/or Alt-Text to the video that can be read by a screen reader.

Now you know what to think about before making your next video. But what about the videos you’ve already produced? We suggest doing a simple audit of your old videos. Note… Make sure you’re reviewing all your videos, including ones that may only be on social media or on your website. If you find they’re lacking in accessibility, don’t fret. There are ways to add captions, alt-text, and video descriptions to videos, no matter where they are hosted. If your video does not include any audio description, consider explaining the video in the text description.

Don’t have time to do an audit yourself or would like assistance, Good Fruit Video is happy to help. Just give us a shout!

I hope this information will help you with your video projects past, present, and future. Not only will asking yourself these questions help you be more inclusive to individuals with disabilities, but it will help your videos be more accessible for everyone. It’s a win/win!

If you have additional questions or comments, feel free to reach out to me at any time at Thanks!